Finding Motivated Sellers

As a real estate investor it can sometimes be tough to find motivated sellers. Even with the bailout actions of the government, property values continue to fall and competition is making it challenging for investors.

Tip your hat to a terrible financial market and a poor housing market because motivated sellers are not hard to find. There really isn’t. How is it possible to get them contacting you?

I found that an excellent way to find motivated sellers is on the internet. As you are surely aware, there are a plethora of services that provide non-exclusive lists of motivated sellers. What I’m intimating is a website that an investor controls and owns. Basically, a motivated lead funnel, or website, that you own.

So how should put a solution like this into practice? It starts with an excellent web presence. It should go a long way in showing you as a legitimate business with sufficient resources to solve the problem of the seller. It should demonstrate that you’ve worked out problems for other motivated sellers. You’ll want to use convincing copy writing techniques to convince your visitors to want to contact you. The solution ought to offer a way for visitors to give you details about any outstanding loans and contact information.

Begin with an expert internet solution that you build yourself or hire someone to create. As an alternative, you can get a free or low-cost template to modify. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. Hiring it out will certainly require capital. Your time is important and you should decide what it’s worth. Are you going to make yourself worth $20 or $22 an hour to make it yourself? Do you have time on your hands and not much money?

Happy customer testimonials should be littered throughout. Use your offline credibility kit and migrate it to an online fashion. If you don’t have actual numbers and real quotes get them. You should also consider audio testimonials. Nothing is more persuasive than a happy customer.

Visitors to your site will submit their information using your forms if you use convincing sales copy. It’s no secret that Dan Kennedy is a great person to emulate when writing your copy. He’s head and shoulders above the rest for writing copy. Buy his book, The Ultimate Sales Letter, and rad it thoroughly. You’ll drastically increase your leads by including a call to action on each page.

Polish it off by placing lead generators throughout the site. These are forms online that your visitors fill out. Use the form fields to acquire the visitor’s property details and contact information. Dig out your mySQL primer book and use it as a guide to attach the database to the form fields.

Maybe the biggest challenge is getting visitors to your new website. Ads on Yahoo, Google and MSN can be an effective way to do this. This can be accomplished with paid advertising or SEO to gain top rankings. You may find you’ll need to change up your copy a bit after you start getting visitors. If the visitors are not converting to leads as well as you would expect then rewrite your content or rearrange how the copy is displayed. I’ve found that squeeze pages work well to increase conversion rates.

With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.

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